CSR Activities of PepsiCo Free-Samples for Students-Myassignment

Questions: 1.Clearly Explain the various Concepts of CR and their Potential Impact on Organisations.2.Identify Opportunities for value-adding CR within Established Organisation; 3.Clearly and appropriately Communicate in both oral and Written Forms. Answers: 1.Business Overview/Description PepsiCo has been labeled as the most successful beverage and snack Food Company in the world. It started out in the year 1965 and since then such has been its growth that in the present scenario it is available around 200 countries. It strives hard in creating diversified food and beverage products manufactured to pacify the taste of their consumers. This is an American multinational beverage corporation having its headquarters in New York. Some of its best known brands are Pepsi-Cola, Diet Pepsi, Frito-Lays products, Ruffles potato chips, Lays potato chips and Rold Gold pretzels. PepsiCo expanded more with the acquisition of Tropicana in the year 1998 and merging with Quaker Oats in 2001. Everyday the tastes and preferences of the consumers are changing to which the organizations need to adapt themselves (Lee, et al. 2013). PepsiCo management has been great in innovating successfully the quality of gaining insights in the ways the consumers behave. Their diversified portfolio of the beverage brands and the complimentary food segment helps them in attaining the required insights into the trends of consumers and their behaviors. They have been best in evaluating the driving factor of millions of consumers and have made use of this data for better considerate of the ways consumers make certain buying decisions about the things they want to buy. The food business of PepsiCo consisting of Frito-Lay and Quaker Foods produced around 54 per cent of the last years net revenues. Its sales in the division of snacks has shown an increase of around CAGR 3.5 per cent in the period of last three years, though sales for the drinks division have dropped down to CAGR 3.2 per cent (Batchelor et al. 2013). Drink section like the carbonated soft drinks and juices have in recent times fallen out of favor as customers have shown more inclination towards health conscious products for reasons like high level of sugar and preservatives in these drinks. The thing that has been working for PepsiCo is the strong demand for snacks and the company has been a dominant player in this segment. As per Andersen, Nielsen and Hvring (2017), competitively it has been at war with Coca Cola for a longer period of time through one way or the other, the latest being through their CSR policies. It has been in them to outwit the other by any means, something that h as benefitted the society immensely as their competition has led to them doing more good to the society for attracting more customers towards them. 2.CR Program Overview It is essential to create a balanced relationship between the people and the food taking into account the environmental protection and other sustainable ways of manufacturing more food. PepsiCo believes in Performance with Purpose connecting its business with the community and the global stage surrounding it. CSR Programs and Policies: Charity Committee: The charity committee of the organization is a cross functional one meeting monthly in considering the requests for sponsorship for funds or products that is to be billed from the monthly budget. Helping Hand Program: PepsiCo has been able to activate a Program of Helping Hand offering focused support to certain selected members of the Non Governmental organizations constructing regular support to the groups. Certain voluntary activity that occurs includes: -Junior Achievement: PepsiCos voluntary program facilitates their people in participating in actions like partnerships with the Junior Achievement assisting in provision of business knowledge to schools. -Challenge Science: Volunteers have been teaching science based program to the secondary students of first year from the schools in the city. Replenishing Water: PepsiCo has been striving hard in pioneering certain key initiatives to reload water in various communities. PepsiCos goal has been to preserve, refill and offset the water used in their process of manufacturing through the projects of community water recharge and other water management projects in agriculture. In certain parts of the world like India, Australia they have been able to give back more water than they actually frenzied through different proposal of reusing and replenishing water (Berg and Sheehan 2014). PepsiCo Solid Waste Management Program: In India, PepsiCo have started to reinforce the initiatives in Solid Waste Management, partnering with an environmental NGO by the name of Exnora (Sharma, Dhanwantri and Mehta 2014). This is the award winning and income spawning partnership to offer clean environment to around 46000 people. Through this initiative of PepsiCo it has been able to offer people within the community a clear environment and have been educating them on ways to recycle waste. This program has helped in recycling 97 per cent of the household compost, offering livelihood to more than 500 members within the community. In 2006, PepsiCo-Exnora proposal in Pammal received the Golden Peacock award for the innovation it displayed through this partnership. This takes into account the ethical theory that focuses on the ethical necessities strengthening the relationship between society and business based on the principle that the correct thing needs to be done for attaining good society (Lee et al. 2015). 3. Responsible Value Creation Discussion and Evaluation Through this various initiatives of PepsiCo it has been creating enough value for itself in the society. For instance, through the waste management program of its, it has been able to manage the solid waste domestically in a manner that is environment friendly in nature. PepsiCo has been conducting several door-to-door campaigns and street plays for motivating the people in segregating the organic and the inorganic garbage at font (Mehta 2016). The organic waste is being modified into manure using the vermin-culture and in case of the inorganic waste it is being sorted out for the purpose of recycling. This innovative project has been beneficial in promoting the sanitary surroundings along with the other prospects for the micro-enterprises like PET bottle, tetra pack recycling and waste paper. Its water conservation helped in reducing the water debt for attaining positive water balance across all the beverage manufacturing plant to revalue waster as the supply through complete association for conserving and optimizing the usage of water within the process of manufacturing. Last two years has witnessed PepsiCo saving over 2 billion liters of water. As per Edjabou et al. (2015), it has also implemented the methods of harvesting rain water for maintaining and strengthening the water reserves in the adjacent areas. It has also focused on inflicting a balancing equation with having reduced the debit side of water it should now focus its attention on earning the credits for attaining Positive Balance of Water. The company made sure of harvesting formation wherever practicable with initiatives being taken to build community water projects and widespread programs in management partnering TERI (The Energy Resource Institute) in conditions that are challenging in nature. PepsiCo has also been investing heavily through its PepsiCo Foundation with the belief of positive community change can only happen with strong partnerships. The PepsiCo Foundation works well with some of the significant partners in matters related to school wellbeing and wellness pitch. Its $1.25 million Foundation grant enlarging valuable relationships of Quaker and Frito Lays establishing GENYOUth Foundation. PepsiCo School is mostly for focusing on the development of endowed and competent human resources, a voluntary corporate accountability that cropped up from the idea and wish of the employees of PepsiCo. PepsiCo has been fighting hard to give back something to the society and much of their success depends on the well-being of their consumers. This is the reason why PepsiCo is working hard in establishing a healthier lifestyle customary. PepsiCo has been driving innovation through their proceedings, systems and progression to restrict their costs and the impact of environment like effective use of energy, solid treatment of waste, recycling and packaging materials (Lopatta, Buchholz and Kaspereit 2016). Their self-commitment towards the environment is immense. Conclusion: This report took into account certain CSR activities of PepsiCo, a company that has a loyal customer base and global existence. It has taken the initiative of contributing towards a good environment and society. It is PepsiCos main agenda to act as responsible corporate citizens as part of the obligation towards the society and the right way to proceed with their business. Their main belief has been to admiration the societies in which they activate. The company has been striving hard in meeting the needs of the society and the expectation that exists within their partners. Third parties have always recognized the corporate responsibility policies through the awards and other recognition like HR Excellence awards, Corporate Responsibility Index and Best Workplaces. Reference: Andersen, S.E., Nielsen, A.E. and Hvring, C.M., 2017. Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication. InHandbook of Integrated CSR Communication(pp. 51-69). Springer International Publishing. Batchelor, C., Reddy, V.R., Linstead, C., Dhar, M., Roy, S. and May, R., 2014. Do water-saving technologies improve environmental flows?.Journal of Hydrology,518, pp.140-149. Berg, K.T. and Sheehan, K.B., 2014. Social media as a CSR communication channel: The current state of practice. 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